MultiChoice Boss Raises Alarm: Over 5 Million People Illegally Streamed BBNaija Season 10

 Atinuke Babatunde, the head of Content and Channels for West Africa at MultiChoice Nigeria, has said she is very worried about the increasing problem of digital piracy in the country. She revealed that the tenth season of Big Brother Naija (BBNaija) was illegally watched, or pirated, over five million times.

Babatunde shared this news on Friday at the 2025 Nigerian Entertainment Conference (NECLive) in Lagos. At the conference, people from the entertainment industry met to talk about the theme “Powering Africa Through Creative Enterprise.”

She called the amount of piracy a major threat to Nigeria’s creative economy. She stated, “This is not mischief; it’s theft, and it is economic sabotage that must be stopped,” she said.

Babatunde explained that the efforts to stop piracy have been limited because the laws about copyright are too old, and there is not enough protection across different countries. She asked for urgent changes to make Nigeria’s legal system stronger so it can deal with how people watch digital content today.

“We need modern copyright laws, enforcement frameworks, and cross-border protections,” she said, stressing that creative content must be safeguarded to ensure industry sustainability

Her comments follow recent actions by MultiChoice, which has organised walks in major cities to raise awareness about piracy. These walks aimed to teach the public about the dangers of illegal streaming and stealing content.

Babatunde reiterated that the creative sector remains a critical engine of economic growth, noting: “When creativity rises, the entire economy rises. When African stories travel, African industry grows. When African creators thrive, Africans thrive.”

 She urged stakeholders across the continent to unite in protecting Africa’s creative output. “This is our moment not to dream but to build, not to respond but to lead, not to wait but to act. The continent’s creative century has already begun; let’s make sure Africa owns it,” she added.