Tacha Reveals the Motivation Behind Her New Beauty Brand
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| Tacha (Media personality, entrepreneur, and philanthropist.) |
Former BBNaija star and beauty entrepreneur Anita Natacha Akide, popularly known as Tacha, has opened up on the motivation behind her new beauty brand, Tacha Beauty.
Speaking in an interview with our reporter, Tacha said the brand was created to inspire confidence in women.
"To build a beauty brand that reflects what confidence means to me and helps other women discover that confidence for themselves," she said.
She explained that bringing the vision to life required patience, careful decisions and a committed team. "I'm excited that we're finally getting to share it with the world," she added.
The reality TV star described the official launch, scheduled for October 24, 2026, at Grace Gardens Event Centre, Lekki Phase 1, Lagos, as personal and a major milestone.
"It represents the courage to commit to an idea and put in the work to make it real. With Tacha Beauty, I want people to enjoy expressing themselves and feel confident in their own beauty," she said.
"Through Tacha Beauty HQ and our academy, we're committed to creating opportunities for people to learn, develop their skills, and build businesses. The launch is a milestone; the commitment is long-term."
Tacha said guests should expect a celebration of beauty, confidence and achievement.
"We'll be introducing Tacha Beauty and giving guests an opportunity to discover our products, connect with the brand and understand the vision behind it. We'll also be celebrating our academy graduates and the effort they have put into developing their skills. Having the launch and graduation together makes the occasion especially meaningful to me. It brings our products, our people and our purpose into one room," she said.
The brand influencer added that the journey to the launch did not happen overnight, noting that she has been working on the brand for two years.
